RECL manager promotes famous local pastry from Sângeorgiu
30.01.2012
| The RECL manager in Sângeorgiu de Pădure, Istvan Menyhart, is promoting a traditional product – the famous Sângeorgiu Crème Schnitt, which has disappeared from the local culinary landscape. |
The Internet is the main tool used in the promotioncal campaign. An article presenting the past and present of the famous pastry was posted by the RECL manager of the blog section of ecomunitate.ro, as well as on the city website of Sângeorgiu de Pădure (Mureş), also created by Istvan Menyhart with PAPI equipment, as well as on Facebook. “I’m convinced that most locals in Mureș aged over 30 have tasted a Sângeorgiu Crème Schnitt at least once, and everyone who tasted once wanted some more. In the past, local authorities who had issues to solve with central institutions were actually «lobbying» with the creme schnitt”, RECL manager Istvan Menyhart explains.
The product was once again launched by the Piroșca family, who administer a cake shop in the city. For now, the small enterprise only works a day out of two, but since orders keep increasing, they will probably need work full-time. „The crème schnitt used to be baked in a pastry belonging to the local socialist cooperative, so that it disappeared alongside the old production system. Recently, the product making us famous has once again surfaces in the pastries from our city and county”, Menyhart says.
A secret recipe
The recipe for the famous pastry is a secret, and those who own it have no wish to make it public. „We decided to revive the old tradition of baking the crème schnitt in Sângeorgiu in order to get this famous pastry back on the tables of residents and of others. It was a pity to lose the recipe, since it made the city famous beyond county borders. Orders are now increasing daily and we hope it will be a good business for us, as well as for Sângeorgiu de Pădure“, says Dorin Piroşca, representing the company producing the pastry.
His mother, Ileana Piroșca, has the secret recipe. Family members have focused their resources – both human and financial – in order to build a modest laboratory, but respecting all standards. The star product of the Dorialexis company is Sângeorgiu Crème Schnittt. „How can we, at RECL, help this business? By buying and eating this local product and advertising it on the website of the local community, www.sgpadure.ro, as well as on Ecomunitate.ro, the website dedicated the communities in the Knowledge-Based Economy Project. We did not forget about social network Facebook, where promotional activity can be very effective”, Istvan Menyhart concluded.
Online resources:
PAPI Fîrliug creates blog to promote brandy in Banatul Montan
Residents of Banatul Montan want PAPI to advertise their products
Keywords: Sângeorgiu de PădureMureşpromotionecomunitate.roPAPI servicesFacebookspecific local product